Somehow in our race to acquire more stuff we lost the insights the Greatest Generation possessed. They made do with out a lot of plastic from Big Box retail stores. Or flat screen TVs. Or video games. Were they less happy than we? WWII was hard to live through, with many inconveniences, but people enjoyed books, music, movies (they don't make them like that anymore) and each other. We like this poster, for it contains an essential truth. Conserving what you have and supporting other people, not buying things, is what's important.